by lewsauder | Nov 24, 2017 | Career Management, Communication, Personal Branding
In marketing, how you brand your product is the most important aspect you consider. Virtually everything you do affects your product’s branding. The brand is essentially, how the public views the product. The packaging, where it is sold, its price, advertising:...
by lewsauder | Nov 10, 2017 | Career Management, Communication
I had a boss once who was incredibly smart. He started his career in technology as a developer. He worked his way up to team lead, manager, director, and eventually VP. While he maintained his technical knowledge, he also developed a deep level of business acumen. The...
by lewsauder | Oct 27, 2017 | Career Management, Communication
I once worked on an engagement where the president of the company flew in for the monthly steering committee meeting. He would schmooze the client, take them out to lunch, and assure them of their importance to the firm. And that was true. This was one of the largest...
by lewsauder | Oct 16, 2017 | Career Management, Communication, Personal Branding
I remember the performance evaluation I received after the first year of my career. My boss was a great guy. I liked him personally. But he was a bit non-confrontational. The review was outstanding. Anyone reading it who didn’t know me would think I was going to be...
by lewsauder | Sep 29, 2017 | Career Management, Communication
Most of us get more emails in a day than we would like to admit. Most of us have at least two email accounts: work and personal. As a consultant, I have an account for my firm, my client, and two personal accounts. I have a daily routine of going through and killing...
by lewsauder | Sep 18, 2017 | Career Management
I saw a great cartoon the other day. It was drawing of two cave men pushing a cart with square wheels. Another cave man is offering them round wheels to replace the square ones. To which they respond “No Thanks. We are too busy.” It’s easy for us non-cave people to...
